Top 5 Beauty Retail Apps in France on iOS Show Varied Performance in Q4 2020

The fourth quarter of 2020 showed interesting trends for beauty retail apps on the iOS platform in France. Sensor Tower provides detailed insights into app performances, which are crucial for understanding the market dynamics during this period. Here we take a closer look at the top 5 beauty retail applications and their performance in terms of downloads and weekly active users.

Sephora - Maquillage, Parfum experienced a significant uptick in downloads starting October, peaking in November with over 22K downloads before tapering off towards the end of December to around 10K. Weekly active users followed a similar trajectory, increasing from approximately 53K at the start of the quarter to a high of over 75K in mid-November, and then gradually declining to roughly 64K by year-end.

Nocibé showed a remarkable growth in downloads, from just under 3K at the end of September to a peak of over 17K in mid-November. Active users more than tripled during the quarter, starting at around 6.6K and reaching nearly 25K in the same period, though numbers saw a decrease in December, ending at around 11K.

Beauteprivee - Ventes privées also saw an increase in downloads from the beginning of October, reaching over 10K in early November before declining to around 5.5K by the end of December. Weekly active users peaked at over 56K in early November and ended the quarter with nearly 49K.

BEAUTY BAY had a steady increase in downloads during the quarter, starting at around 1.3K and reaching a high of over 8K in late November. The app's active users saw a steady climb from 6.1K to a high of over 18K in the same timeframe, with a slight decline to approximately 14K by the close of the quarter.

Marionnaud – Beauté & Soins, while having lower overall numbers, showed an initial increase in downloads, from under 500 to a peak of over 2.4K in early November, but ended the quarter with a decrease to just over 700. Active user data was not available for this app.

The performance of these top beauty retail apps on the iOS platform in France during Q4 2020 reflects varied user engagement and download trends. While revenue data was not mentioned due to the lack of reported earnings, the download and active user metrics provide valuable insights. For more detailed analysis and comprehensive data, Sensor Tower offers extensive app performance metrics.